A business must stay up with current marketing trends in order to both survive and grow. The newest method is using social media. Follow the ideas presented here to make the most of social networking sites to support and grow your business.
Use incentives to encourage people to follow you through social media. Engage customers by providing them with something exclusive. For instance, have a contest. Another option would be to give followers a special price or discount on services and products. You can even make announcements and post them to your social media site.
If you decide to use YouTube for videos, be sure there is a link back to your site, as well as buttons for Facebook or Twitter. When you get users from YouTube on Twitter and Facebook, you also have more of a chance that they’ll share any videos you have through these social media sites.
Keep your subscribers updated on your businesses progress on your social media pages. For example, you could celebrate your 1,000th “Like” on your Facebook fan page by creating an article to commemorate it. Thank your fans for showing an interest in your social media site. Such articles are apt to be shared often.
One effective strategy for marketing your business through social media networks, such as Twitter or Facebook, is to hold contests featuring appealing prizes. Once customers become interested in your contest, they’ll share its existence with their friends and you will get lots of people involved. That’s how social media works. If you make it fun and interesting, then relate it to any products or services you’re going to sell so you can make it a success. For instance, you might consider a logo-design contest for a new product you’re introducing.
Don’t just post the same tweets over and over if you advertise your business on Twitter. Vary your content to help create excitement and interest. Offer advice and suggestions of interest to your customers via Twitter. By mixing these tweets in with those that boldly promote your business, your followers are more likely to stay interested in your tweets.
Update all of your social media sites regularly to gain attention. Search engines as well as visitors will think your stream is outdated if it is not updated regularly. Therefore, it is important that you are constantly updating your stream with good links and other content.
Provide incentives to your customers in your social media marketing, but do not be too forward. People that are looking to be customers don’t want to feel pressured or like they are being sold to. A weekly sale or incentive at a set time each week will attract customers. This is a good way of providing loyal customers with great discounts without pressuring them.
The ideas outlined here offer some wonderful pointers for using social media outlets to increase traffic for your business. Giving your business an online presence is really easy to do with these new sites. You don’t even need to buy web space anymore to be a part of these social media benefits.