How To Send Email Customers Want To Read

email marketingOne of the best ways to expand your popularity and get people to know about you and aware of your online presence is to market through email. You want to have the option to give people updates about your site and let them know what is new with what you’re doing, so look through this article and see how you can do that.

The emails you send out as part of your marketing campaign should start out with a welcoming, personalized tone. Include the name of the recipient in the subject line and the opening of the message. This will make your customers feel more receptive to your message and be more likely to patronize your business.

Use colors and fonts that reflect your business and are easy to view. Even if the content is interesting, difficult to read fonts and harsh colors can cause some customers to reject the email, and possibly future ones as well. Use the same color scheme and fonts for all of your emails.

To help improve your email marketing strategy, consider integrating your website with Google Analytics. This helpful tool will provide you with reports on how well your e-mail marketing campaign is helping your website. This is a great way to see if your marketing strategies are working, or if they need to be improved.

Always include a way to opt-out. Perhaps they didn’t mean to sign up. Maybe they don’t find the information relevant anymore. Whatever the reason, anyone who wants to stop receiving email from you has that right. Maintain respect and give them the choice to opt-out; that will prove that you are fair.

If you are following up with your customers, you can send a follow-up email to them that includes a warning. Attach a line in your message that allows them to sign up. The closing postscript can include a phrase that this can be a very low investment on their part.

Successful e-mail marketing campaign lists are built organically. Forgo renting or buying pre-made lists, and instead start one from scratch. Get business cards at industry events and have opt-in links on all your web pages. Offer incentives to your subscribers to forward your material to associates they know would be interested. Your niche already has an existing network of social ties within its community, follow those paths.

Make sure that the call to action in your messages is crystal clear. Featuring this element prominently dramatically increases the chances of a reader clicking on it and following through to your landing page. Even if they do not on a particular message, it will prevent them from getting soured on a jumbled message that does not seem to have a focal point.

Now that you have a better idea about what you should be thinking about when it comes to e-mail marketing you should now start brainstorming ideas of how you want to get going. Use the knowledge from this article as well as outside resources to successfully market yourself so that you can reach the level of success you hope to achieve.

Tips For Your Network Marketing Based Business To Make More Money

Make More MoneySome people are new to the fast-paced world of network marketing. Some may view this as a way to pay the bills or survive in today’s economic crisis. If you want to bring in the income you need, put in time and effort and stay focused.

Make social networking part of your affiliate marketing plan. Start building a network of potential customers by creating pages or groups related to your products or industry. Each one of your products should have its own social networking page on each site.

Always remember, your time is valuable. Even the person with the strongest willpower will find it difficult not to become sidetracked when they work on the Internet. Create a schedule for yourself and stay focused when you work.

Make sure you create a budget for your business expenses related to network marketing. If you stick to your budget you’ll ensure that you have money in both the good and bad times, as well as have some to put back into your business. You’ll be able to review your budget to see where your money is going, and where it might be better spent.

Everyone loves to get something great for only a little bit of money! Choose a network marketing company who provides coupons for the items you’ll be selling. Use the coupons to create the interest that you need or to reward some of your most valued and loyal customers. People will show greater interest in your product if they can get it at a bargain rate.

When you first start your business be patient, it’s going to take time to see success. A lot of people get discouraged or give up too quickly. Your first few months are extremely important as to whether your business will succeed or not. Most businesses start slow, but if you wait out that slow period, you will find that your business is probably improving.

Before you begin using network marketing, you need to fully understand the rewards and compensation that you can expect. Knowing the compensation end of your network marketing agreement will determine if your time is being spent well or if you need to consider other options.

It is important to be an expert on the product you are selling. Your passion for your product will translate to others. It will get others excited. If you display confidence in your product, you will be much more likely to attract new customers and new prospects. Potential customers appreciate good, honest reviews from your personal experience.

When participating in network marketing, you should aim to mirror the characteristics of the independent distributors who have excellent leadership characteristics. Doing so can help you to begin behaving the same way as they do, improving your chances of success.

Visualize yourself being successful when you are in the network marketing world. That may seem overly simple, but in network marketing, it’s important to be able to visualize the future. After all, your future network size has a lot to do with how successful you will be in this field. Take the time to think about your network marketing projects, and visualize them with as many details as you can.

Be certain that you know how your compensation will accrue before joining a network marketing program. Look for possibilities of multiple income or residual income with higher overall returns. You will refer the first sales to the sponsor. By referring your sales to your sponsor, you will also learn many things.

Use every venue available to you to promote your network marketing. There are always going to be new businesses, people and ideas out there on the web trying to get their piece of the pie. Those who use these tips can grow and survive so that they can become a successful and profitable empire.

How To Talk To Strangers

how to talk to strangersAt some point your warm market will dry up and you will need to start speaking with strangers about your business. However, for some the idea of speaking with a stranger scares the living daylights out of them.

At first I found this hard to do and I think this is mainly because of my childhood. From a young age, I was told not to speak to strangers and I think this is one of the reasons a lot of individuals have trouble dealing with approaching someone they may not know.

However, if you want to become successful in your business you will have to get over yourself and speak with people you don’t know. Don’t think of them as strangers, think of them of friends you haven’t met yet.

The UK has a population of 62 million and most of us only have an average of 200 friends. That leaves a lot of strangers to get to know. So where do you meet these new friends.

You can meet new people anywhere, leave your house and there are new people everywhere. Below is a list of places.

  • Marketplace
  • Petrol Station (Gas Station)
  • School Run
  • Gym
  • Car Wash
  • Parks

But what do you say to these people. This is where consultants start facing problems. They say the wrong things.

When I say the wrong things, I mean most consultants TELL instead of ASK. A stranger or “new friend” is not interested in you or your business. They are only interested in themselves. It’s harsh to say but it’s the truth.

So, how do we overcome this? We ASK them about their favourite subject. THEMSELVES.

Get to know them first and you will know if they are ready for the fantastic opportunity we know as Arbonne.

So how do we start up a conversation with a “new Friend” and what do we ask?

There are two types of questions people ask when starting a conversation.

  1. Open questions
  2. Closed questions

Open questions start with one of these 6 words.

  1. How
  2. Where
  3. When
  4. What
  5. Why
  6. Who

Closed questions start with

  1. Do you
  2. Does Your
  3. Can I
  4. Have you
  5. Will You
  6. Has your

As Arbonne consultants, we only ever want to START a conversation with an open question.


You are waiting to pick your kids up from school. A mother next to you smiles.

YOU: “Has your child been in this school long?”

Mother: “NO!”


YOU: “This is a great school, how long has your child been attending?”

Mother: “Six months, we recently moved into the area and this was the best choice”

YOU: “You are absolutely right; this is my child’s second year, where were you living before?”

As you can see, the first question has nowhere to go. Think of a conversation as a tennis match, you want to start the chat with a nice serve that the other player can hit back. A closed question is like an ACE, or a very hard ball to return.


You take your dog for a walk in your local park. Another dog plays with your little ‘lucky’. You speak with the other dog owner.

YOU: “This Park is so peaceful this time of day, how long have you been walking here?”

PERSON: “Only three weeks, I normally go to the big park at the end of the high street. Do you know it” (They have finished with a closed question)

YOU: “Yes I do, I prefer this one because it’s not so busy, and why did you decide to change?”

PERSON: “Too many big dogs and this one is closer to my Mum’s house.”

YOU: “I live just over the road, how long has she lived in the area?”


YOU: “Do you bring your dog here a lot?


These are just a couple of examples on how to START a conversation. One thing I like to do is practice the conversations in my head. If I am driving, or running I just make up conversations.

Once you build rapport with that person you can start to ask deeper questions. Find out why the mother has moved into the area or how the dog owner would love to be able to earn a little bit more to help his mother move closer to him.

We have to remember that we are here to help as many people as possible, but we can only do that by asking the right questions.

What happens if the person you ask the questions doesn’t want to talk to you. That’s fine, move on. Pick up your kids or carry on walking the dog.

This is my last example and actually happened to me last month

I was in the gym and while changing I heard one guy say to another.

GUY 1: “I may have to cancel my gym membership because I just can’t afford it anymore”

GUY 2: “Tell me about it, the price has gone up again”

ME: “Excuse me fellas, I have just joined this gym, how often do they raise the fee?”

GUY 2: “Every six months”

ME: “WOW, that’s a little harsh, how long have you both been members here?”

GUY 2: “2 Years”

GUY 1: “9 Months”

ME: “If the price is so high, why do you keep coming back?”

GUY 2: “We both work close by, so it’s convenient”

ME: “Ditto, what do you do?”

GUY 1: “We work for a newspaper”

(notice how they didn’t answer the question. I didn’t ask where do you work, most people will do this when ask what do you do. Sometimes when asked where do you work, they will say I’m an accountant)

GUY 2: “What do you do?”

ME: “I help people set up their own part-time home-based businesses, so that they can earn extra cash for things like gym membership”

GUY 1: “Ha ha, That’s cool. But what do you mean by home-based businesses?”

I looked at my watch.

ME: “Listen, my personal trainer is waiting for me and he makes me work even harder when I’m late, so let me ask you, if you were looking to earn extra cash, how much money would you have to make per month on a part time basis to make it worth your while?”

GUY 2: “£4000”

GUY 1: “Yeah, 4 grand sounds good.”

ME: “OK, how many hours per week would you be willing to dedicate to earning this 4 grand?”

GUY 1: “I’m really busy so no more than an hour a day”

GUY 2: “May be 2 tops.”

ME: “Right, so you are talking about 10 hours a week and how many months would you give this to be able to develop that type of income?”

GUY 2: “I don’t know, 6 months?”

ME: “Fantastic, So how interested would you be if I show you how you could make an extra £4000 a month working no more than 10 hours per week over the course of the 6 months?


ME: Great, so give me your numbers and I will call you after my training session and show you everything you need to know about this business.

I hope these examples help you and your business. Please feel free to comment and ask me any questions in the boxes below.

How To Use Videos To Promote Yourself And Business

video promotionIf you have a business, you should always be on the lookout for new ways to market your products and services. By harnessing the power of Internet video, you can reach a wide audience with a small investment. Keep reading to learn how to run a great video marketing campaign.

To show viewers that you are serious about your video marketing campaign produce videos regularly to share with others. These videos can be informational or conversational. Your viewers will appreciate knowing that they can depend on your for producing videos in a timely manner. Try to produce at least a weekly video for your viewers.

A good video marketing tip is to be consistent with your videos. Your marketing abilities won’t improve if you’re only doing the odd video here and there. By consistently uploading solid videos, your customers will take you more seriously and your marketing skills will just keep getting better and better.

People love to see what goes on behind the scenes so give your viewers what they want. Making an unconventional video that highlights the offbeat side to your business or an insiders look can really help to keep things interesting. It shows your viewers that you are more than just the products that you sell.

Make sure that your videos are promoted in a two-fold fashion. Let your existing core audience know that new content is up, via your blog and email or newsletter list. However, also make sure to promote it to new readers through social media posts and search engine optimization techniques within your budget.

If you can include your website URL in your video, do so. If viewers find your video interesting, they will want to know where they can go for more information. You can put your website name in as a caption, annotation or just say the name of your website a few times during the video.

Don’t worry if your video isn’t perfect, especially if you are a small company. People don’t expect perfection. Many successful videos have errors, times when the actors misspoke, and occasional shaky camera work. In fact, adding a few outtakes at the end can make your video stand out from the crowd.

Be patient. You might not get results at first but the best thing to do is keep putting together more videos and looking for new ways to share them with your audience. Get some feedback from your customers and your friends. Your videos will get better as you gain more experience and learn from your mistakes.

Use your videos to ask your customers a question. You can ask them how to better your products, or how your services could be improved, or even how to fix your website to make it the best online. Post their response videos and use them to do what they recommend, if applicable.

Google search stories are an excellent way to keep yourself off the camera while still creating video marketing which is effective. You search for your sites and show the world where they can be found, who is referencing them and what they contain, allowing people to find out what you’re about.

When you are using video marketing to promote your product or business it is important to have a good title. The title will help to drive traffic to your site from search engine results. Keep it relevant to what exactly you are promoting to ensure you drive the right kind of traffic to your site.

It is important that you maintain a sense of humor and don’t take yourself too seriously. Keeping your video funny will help people to be able to relate to it. Making people happy will help them to relate that feeling to your business and more readily trust your products or services.

Taking the time to develop an effective video marketing strategy is one of the wisest decisions you will make. Your business will see a great response from your catchy and intriguing online videos. Just remember what you have learned from this article, and before long, your business will thrive like never before!