Google Quality Score

google quality score

Google Quality Score and The Panda Update.

2011 has seen a lot of changes in Google and the Google Quality Score, especially with a certain update known as Panda. Panda has made everyone involved in the SEO community very uneasy and everyone seems to have something to say or knows someone who has been SLAPPED by Google.

Today I’ll be talking about the things I have learnt about The Big G and The Google Quality Score and explain what I think they are looking for. This is the same information I tell my offline business clients.

What Is Google Quality Score

Give The Bully What It Wants

The main thing we should all try and do is give Google what it wants and NEVER try to be clever and trick it….. wink wink.

When we have a look at the SERP’s in Google’s eyes we find that the most important thing is quality.. For this reason Google introduced what is known as “Google Quality Score“. This was first seen in the campaigns of Adwords. Google used this as a way of working out the quality of a website using their PPC Adwords platform.
The reason for Google implementing this was to make sure everyone clicking their ads got what they wanted. The last thing Google or in fact any search engine want is for the end user to have a bad experience while using their product or service. Google’s biggest worry was the bad rap it would get if their users couldn’t find want they wanted and used a different search engine.. If that were to happen it would be the end for The Big G and the Google Quality Score.

So know you understand why Google are very fussy about quality control..

As a SEO Expert, I heard different stories about people getting their adwords accounts slapped for having a low quality score and Google charging them top dollar for the same clicks over night, or even worse having their adwords account closed down. This happened to my account and I hadn’t used it for over a year. I spoke to a lot of friends and they told me they were not worrying because they didn’t use Adwords. Then comes the dreaded Google Panda update, and all of a sudden my friends are now worrying.

The thing is, all SEO experts should have been prepared for this update, remember Google want the best for their user, be it from clicking an Adwords ad, or from the organic listings, quality is KING.

What makes Adword listings and organic listing different is the human factor. Google Adwords have more human reviewers, that is why they could regulate the quality of the ads.. However with the Panda update, Google have introduced more human reviewers to check the organic listings and improved the algorithm.

What Can We Do About Google Quality Score?

The first thing I did was start looking at my SEO, especially my ‘on page’ SEO. I wanted to make sure it was quality content.

Page Content

As I mentioned above, quality is a major player in the Google algorithm and they look for indicators that tell them you site is a quality site. The basic of these indicators is original content, which is grammatically correct and well written. Which means you have to be really careful when using writers to write content for your site.

I have seen many articles written, spun and respun which may once have been good content but now had loads of spelling mistakes and didn’t make sense.

Google want the content of a site to help their user and not make you a ton of money. They don’t really want to see a cheezey sales page. They view these types of sites as low quality, and yes, you may get away with it for a while but as the quality of Google increases, your site will be dropped like a stone..

Website Structure

I want to list a few other things that can be implemented however, this will not effect some affiliate marketers.

Blog Commenting

If your site has this feature then use it. You want your users to ineract with you and each other. I do this on every site I set up. If you don’t want people to comment or your content doesn’t favour comments, you may want to change the style and layout of it and your site.

Social Linking

As we have see over the last few years social media is massive and getting bigger by the day. Google look to see if your site is keeping up with the times and getting links from Twitter, Facebook and their very own Google +1. The first thing I check is does the site have social link buttons in it’s content, if not ADD THEM. Get loads of action from these the better it is for you, and that includes Google +1.

Remember, with great content comes great responsibility….. I’m joking… Well sort of. If it’s that good, you will want to share it with everyone.

Ad To Content Ratio

Google will give you a low Google quality score for having too many ad on each page. Advertisements come in many forms, the most common is affiliate links, banners and of course Google’s very own Adsense. I always pretend I’m the Google user when I set up ads, If I think there are too many affiliate links then so will the real visitor. Some of you may disagree with me on the last point because with less links it means less money, however with NO GOOGLE, it means NO MONEY. Don’t say I didn’t warn you. lol

Important Pages

Always have your privacy, contact, disclaimer and other important pages in full sight. These pages inform google that you are serious about your content and site.

Over Doing Your SEO

One of the other things Google reviewers are looking out are over optimization of a page. What do I mean by this? Well, if you used your key word in the title, H1, H2, and H3 tags it may not read right.

Let’s take a quick look at what I mean. Say you are trying to rank for the term “ear hair clippers” having just that term in your title and tags wouldn’t look right, however, if your title was “What are the best ear hair clippers on the market?” and your H1 tag was “What are ear hair clippers” then it you look more natural to the reviewer.

Website Logins

Having a way for your users to login is a great way of showing Google your site is full of quality content. A forum is very good for this.

To summarize, your SEO and quality content should go hand-in-hand, without them the Google user may not have the best time on your site which means you will have a low Google Quality Score. Your main concern is to have a site people want to re-visit and share with their friends. As they say CONTENT IS KING but it’s even better with great SEO.

FILED UNDER: Google Quality Score

Audio-Technica ATH M50 – Headphones Review

Audio-Technica-ATH-M50

Audio Technica ATH M50 – Are they worth the Money?

I used the Audio Technica ATH M50 headphones on a show last year. They were not bad. They do look a little plasticy but they are solid.

Even though they were very comfortable and did isolate well, I did find I had to push them onto my ear when I was trying to PLF (Pre Fade Listen) the band.

I must admit to liking the bottom end in these headphones. They have a lovely uncoloured detailed sound.

Being a sound engineer, I never have to buy headphones, the production company supply them. But most shows go for the cheaper option and at £109.00 the Audio Technica ATH M50 headphones are not cheap but they are worth every penny.

Below are some descriptions of the Audio Technica ATH M50 headphones and customers reviews.

Audio Technica ATH M50 headphones

Audio Technica ATH M50 headphones Manufacturer’s Description

With the ATH-M50s professional studio monitor headphones, audio-technica has achieved an exceptionally accurate response and long-wearing listening comfort. Designed especially for professional monitoring and mixing, these studiophones feature an efficient collapsible design for space-saving portability and storage. Circumaural ear pieces swivel 180° for easy one-ear monitoring and luxuriously padded ear cushions create an outstanding seal for maximum isolation. The adjustable headband is generously padded for ultimate comfort during long mixing sessions. A straight cable at the left earpiece terminates to a gold-plated mini plug with included screw-on 1/4″ adapter.

Product Description

HEADPHONES (BLACK)With the ath-m50s professional studio monitor headphones, Audio-technica has achieved an exceptionally accurate response and long-wearing listening comfort. Designed especially for professional monitoring and mixing, these studiophones feature an efficient collapsible design for space-saving portability and storage. Circumaural ear pieces swivel 180° for easy one-ear monitoring and luxuriously padded ear cushions create an outstanding seal for maximum isolation. The adjustable headband is generously padded for ultimate comfort during long mixing sessions. A straight cable at the left earpiece terminates to a gold-plated mini plug with included screw-on ¼” adapter. Djs will appreciate their robust, road-tested build quality, and with an impressive crystal clear sound to match, these are a must have for studio or industry professionals.

Check Out The Audio Technica ATH M50 headphones for yourself

5.0 out of 5 stars Amazing as expected,11 Nov 2011

This review is from: Audio-Technica ATH M50 – Headphones ( ear-cup ) (Electronics)

I purchased these after doing some research on others experiences with them. I have personally only tried a few other headphones such as Bose noise cancelling and Bose AE2, Dr. dre beats, and a bunch of the sennheiser phones in higher price ranges. I can say I am extremely happy with the choice I made, and would not trade the M50s for any of the others I tried. I listen mostly to classical music, and they sound excellent right out of the box. As others have said, the music is much more nuanced, but of course more so on tracks with higher bit rates. I wanted to push them more so I put on some rap and R&B music. Wow oh wow oh wow!! The way the bass reverberates around your skull is incredible.

These provide spectacular value, considering the quality you get is equivalent to, or better, than phones in significantly higher price ranges. I would recommend them.

 

5.0 out of 5 stars The Daddy,8 Nov 2011
This review is from: Audio-Technica ATH M50 – Headphones ( ear-cup ) (Electronics)

I bought these after a period of contemplating about getting them, then not getting them, and going for some Sennheiser IE7’s instead, for noise abatement reasons.

I got some Amazon vouchers recently and decided to get the M50’s as well after all.

Great choice – I forgot how much I loved them (I used the Audio Technica trial service – WELL worth a go). Sound is crisp, textured and deep.

My first play was James Blake – it literally made my eyes water with the bass (good quality bass), which for headphones that people sometimes point out can be too natural is suprising. To me it just shows the headphones abilities – you can have heavy bass or not, just depends what you feed in them. Personally I would much rather have these true headphones that something naff like the Beats headphones which colours the sound.

Buy these, you wont be disappointed – best £110 you’ll ever spend.

 

5.0 out of 5 stars Love ’em,28 Oct 2011
This review is from: Audio-Technica ATH M50 – Headphones ( ear-cup ) (Electronics)

Very comfortable with large sound stage. I haven’t run them much since purchasing them, but the bottom end sounds very deep. I’m not sure yet whether the low frequencies are exaggerated or I’m just hearing stuff that I wasn’t able to hear on my previous phones. I’m going to have fun finding out though!

SEO Experts Academy – Matt Carter

SEO Experts AcademyI wanted to say a few words about SEO Experts Academy, the new product by Matt Carter and Terry Kyle. But firstly I want to explain how I found SEO Experts Academy in the first place.

I started Internet Marketing about 5 years ago, I was bored with the job I was doing and thought IM looked like something I could get my teeth into. Unfortunately for me, I ended up like most Internet Marketers, with lots of info products on my PC and not much money in my affiliate account.

CHECK OUT SEO EXPERTS ACADEMY TODAY

I followed them all; I joined all the mailing lists and purchased all the products. It took me most of the morning just get to get through the email (NOTE: Please don’t use your personal email address like I did, set up a Gmail account and send them all there)

Anyway, about two years ago I was lucky enough to find a website of a one Matt Carter. Matt is a straight talking Aussie with two products called Rapid Profit Formula and Rapid Rewriter. I used both products and for the first time made a few commissions.

Since then I have followed Matt’s blog, mainly because he is always giving away good free advice, especially about back-linking and SEO.

SEO Experts Academy – The Team

Matt Carter says he is a full time super affiliate and lives in Sydney with his family

Matt has teamed up with a chap called Terry Kyle, Terry is a back linking guru in the internet world and has two products of his own, Backlinks Hydra and Domain Buying Black Belt.

Together they have produced SEO Experts Academy.

SEO Experts Academy – The Product

I purchased SEO Experts Academy on the release date and even though I consider myself more of an intermediate, I started at the beginning.

This course comes in 3 levels, beginner level, intermediate level and advanced level.

Beginner level explains SEO basics, fundamental terms and important concepts. This level is designed for everyone new to SEO and will help you get your pages ranked and get you more free search engine traffic by teaching you about site analytics, backlink profiles, link velocity and white vs blackhat SEO. I learnt a couple of new things from this level.

Intermediate level focuses on SEO tactics, SEO concepts, SEO tools and strategies. This level goes deep into SEO, talking about internal site structure, Web 2.0 sites, Edu and Gov links and my favourite bit, reverse engineering to name but a few.

The advanced level deals with more advanced SEO tactics and approaches, hence the name. Things like SEM Rush, advanced search operators and link networks.

Matt and Terry have put up a resources page within SEO Experts Academy so you can find everything they talk about in each level. They have been a little cheeky and used their affiliate links but these are clearly marked.

SEO Experts Academy – The Conclusion

Excuse my language, but this is a bloody good online course. I must admit I did prefer Matt’s Videos to Kerry’s. Matt sounded a bit more friendly.

I have used the SEO tactics, concepts and strategies to get my site http://seoexpertsacademy.co.uk   to the  2nd and 3rd  position in Google.co.uk.seo-experts-academy-search

 

seo experts academy clickbankThis sites’ affiliate commissions for 12 days were $384.31. I owe all of that to Matt and Terry.

For more info about SEO Experts Academy check out http://seoexpertsacademy.co.uk.